Our platform is built for:
Production companies editing unscripted content.
Line producers managing story structure and planning.
Editors trying to speed up delivery and improve creative control.
We work with both large enterprises and small production teams.
Why now?
Unscripted reality TV is booming but the process of editing it is mostly manual and slow.
To put things in perspective:
40% of all web traffic today is video.
30% of that is unscripted reality content. And the global TV production market is worth over 250 billion euros – with 60 billion euros going into post-production alone.
Yet very little of that process is automated.
Right now, editors rely on text transcripts to make sense of hundreds of hours of raw footage.
SandTimer is a multimodal AI platform that automates logging, transcription, tagging, and story building.
Using speech recognition, visual analysis, and emotional signals, we give editors a full overview – with emotional nuance included.
We’ll launch in three steps:
1. An auto-ingest process of raw video data from arrival to annotated project files.
2. Multimodal sentiment analysis, AI-classification of video content (scene, activity, object and person recognition, etc.)
3. Visualization and support for exploration of the video content to find hidden stories. Video synced script editor.
We’re media pros, AI builders, and post-production veterans.
Kajsa Ericson
Co-Founder, CEO
Maria Cheadle
Co-founder, CTO
Jonny Åhlund
Co-founder, CSO
